For a number of years, I was the primary editor for Titleist golf balls, so I have watched more golf footage than I ever thought possible as a non-golfer.

One thing that was really special about my relationship with Titleist was how unencumbered the creative process was. It was my first time working directly with a client who was more concerned with the creative than the KPIs. With a legacy brand like Titleist, the brand was king. The relationship set me up to pitch ideas to the brand and really set me free creatively.

This first spot is how I won the business, developing the rhythmic spine of this spot which builds in the quiet moments of a deeply mental sport.